Great fashion has to start somewhere. And for aspiring designer Kang Young Gul, that somewhere is in a humble stall at the Dongdaemun Market, a crowded fashion district in Seoul known for its cheap clothing and wannabe designers. Young Gul is a little timid about pursuing his dreams to become a famous designer, until he meets Lee Ga Young, a confident young woman who shares his aspirations. Anna Choi, a brassy woman who will let nothing stand in the way of what she wants, and privileged hunk Jung Jae Hyuk create a double love triangle.
Seo Yi Do is a top designer. Although he appears to be the perfect man on the outside, his personality leaves something to be desired. On top of that, he has about 52 phobias and 35 allergies. Min Jae Hee is a middle-aged housewife, who has devoted her life to her family only to see it fall apart before her eyes. She discovers a miracle perfume that makes her look young again. After recovering her youth, she ends up walking the runway in one of Seo Yi Do’s fashion shows and signs with a top modeling agency to become a celebrity. Both of them get a second chance at romance in what is described as a fantasy romantic comedy.
Xie Fei Fan is a handsome rich boy who wants to become a non-profit lawyer, but stepped into the fashion world instead because of his father. There, he meets Xia Hong Guo, a strange country girl who wants to become a top fashion designer. The two are joined by Ling Jie, a suave player who flirts to hide his true feelings.
