A Business Proposal (2022)

Same-same then product placement… Repeat.

I’m a rookie reviewer for this genre of fluffy romcom. This one seemed standard to me even though it’s the first time I’ve go through to the end of one. Standard plot of misunderstandings, standard character types of rich and ordinary, standard production values, standard slapstick humour. There wasn’t anything that struck me as original about it.

I understand that this production was not aimed at me, however, that does not excuse lack of quality. To keep up quick fire momentum takes more than just energy—which for the first half was at a good level—it also requires imagination and inventiveness and I’m afraid this didn’t cut it. About two thirds through I began to find the TV drama everyone was watching more entertaining. Ultimately keeping a flow of fresh ideas is the responsibility of the writer and director and here the treatment was repetitive and unsophisticated.

It made a good start but quite quickly the script and plot became predictable. The acting tended to follow suit, with a lot of stock, same-same expressions and reactions to the manufactured situations. The first couple of times it’s funny, but very quickly becomes irritating. For example, the constant hiding begins to pall during Episode 3, but is still going in Episode 4, and then gets dragged out into Episode 5 by which time it is long past its use-by date. Ditto the pretending to be someone else theme.

There is a heavy emphasis on wealth with a lot of ostentatious display, along with the assumption that popularity and acceptance can be easily bought with a credit card. This message is backed up by the wall-to-wall product placement. Seo Hye Won’s part in the early episodes seemed to exist solely as a product placement vehicle. By Episode 10, scene after scene was built around it, reducing the dialogue to meaningless rubbish, destroying character integrity and disrupting the momentum.

On the plus side… there is plenty of fun with a load of eye candy. The couples have reasonable chemistry but lacked any sort of pizzazz. Kim Se Jeong and Ahn Hyo Seop were most believable in the tender scenes rather than the passionate ones. Seol In Ah and Kim Min Gue were more unevenly matched. I liked Seol In Ah’s performance, it had life and energy, whereas Kim Min Gue struggled to give depth to his more reserved character.

Shin Ha Ri’s family added the warmth and acceptance missing from the others. It’s a common theme that the wealth that is deemed so desirable comes at the cost of dysfunctional family relationships. But here the obligatory overbearing rich parents/family were not too forceful, just enough to provide a reason for our male and female leads to flex their muscles and prove their credentials.

The serious emotional interactions, which happened towards the end of the drama, were convincing. Kim Se Jeong especially made a good job of the hospital scene with Ahn Hyo Seop. But the ending was weak and unsatisfying, it just fizzled out without any real impact and needed to be much stronger to justify the build up given earlier in the episode.

The cinematography is okay, but nothing special. The colour palette was pleasing, with bright, engaging colours and an endless parade of cool clothes.

One of the things I really liked about the subs in this one was what I think is the literal translation of Korean sayings, which totally cracked me up. Thank you Choi Su In! Absolutely loved, “A face like a company perk” and “Like putting lipstick on a pig”.

What my rating means: 6+ Some aspects of it were OK but it had serious flaws. It will pass the time but you can find something better.

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