A Business Proposal (2022)

‘ Business Proposal’; The Revamped Rom-Com Formula With A Few Tricks Up Its Sleeve…

It is likely that most K-drama viewers can agree that the late 2000s to early 2010s was an era in the world of K-dramas predominated by melodrama and angst . Indeed for better or for worse, ‘ Business Proposal’ attempted to capture that in its rom-com formula.

‘ Business Proposal’ focuses upon Shin Ha-ri (Kim Se-Jeong- ‘ School 2017’, ‘ I Wanna Hear Your Song’ and ‘ Uncanny Counter’), a relatively new researcher at one of South-Korea’s top conglomerate enterprises, GO Food. Ha-Ri has always had an unrequited crush on Lee Min-Woo( Song Won-seok- ‘ Swan’, ‘ Switch’ and ‘ Never Twice’), a close friend since their university days. However after having her heart broken once again by Min-Woo, Ha-Ri soon begins to reevaluate her feelings.

Meanwhile Ha-Ri’s best friend and chaebol heiress Jin Young Seo ( Seol In Ah- ‘ Sunny Again Tomorrow’, ‘ Beautiful Love, Wonderful Life’ and ‘ Mr Queen’) discovers that she will soon be forced to go on a romantic date with a rich CEO’s son, much to her displeasure.Asking Ha-Ri to take her place, Ha-Ri agrees to do so in order to pay off a family debt.

When Ha-Ri shows up as Jin Young Seo, she soon discovers that her “date” is with the president of her company, Kang Tae Mu ( Ahn Hyo Seop- ‘ My Father Is Strange’, ‘ Thirty But Seventeen’ and ‘ Dr Romantic 2’).

Kang Tae-Mu is a straight-laced and career-orientated individual, even being labelled by his grandfather and founder of GO Food, Kang Da Goo( Lee Deok Hwa- ‘ Age Of Warriors’, ‘ Suspicious Partner’ and ‘ Hit The Top’), as a “workaholic”. ( Especially after the incident surrounding his inauguration ceremony.)

The “first date” is calamitous for Ha-Ri but unbeknownst to her, Tae-Mu has felt differently. Confiding in his chief of staff , Cha Sung-hoon (Kim Min-Gue-‘ Romance Special Law’, ‘ Perfume’ and ‘ Snowdrop’) that he will marry “ Jin Young Seo” ( aka Ha-Ri) in order to keep his grandfather off his back, Ha-Ri’s ordinary life is soon filled with an assortment of complicated and sticky misunderstandings.

‘ A Business Proposal’ is based on the lighthearted rom-com webtoon,  ‘The Office Blind Date’ ( ‘사내 맞선’) by Hae-Hwa. Adapted to the small screen by screenwriters Han Sul Hee ( ‘ Ugly Miss Ae’, ‘ A Love Story’) and Han Bo Hee ( ‘ High Kicked!: The Revenge Of The Short Legged’ and ‘ Standby’), “ will likely appease and dissatisfy viewers of equal measure.

Of course, it is important to specify that ‘ A Business Proposal’ is supposed to encapsulate a certain “easygoing nostalgia” from rom-coms. For the most part ‘ A Business Proposal’ did possess a lighthearted, easygoing and fluffy edge; occasionally tipping into angst-ridden melodrama in order to “spice up” certain events of the narrative and keep viewers intrigued . ( This was particularly apparent with the “clandestine ” events surrounding the main leads’ relationship as well as lingering questions throughout the narrative surrounding the traumatic past of main male lead Kang Tae Mu.)

It is important to point out that the main leads in the series played by Kim Se Jeong and Ahn Hyo Seop were fairly delightful. Indeed despite some strained initial interactions onscreen, Se Jeong and Hyo Seop possessed a surprisingly easygoing chemistry as the series progressed between their onscreen personas.

However their onscreen roles Shin Ha-Ri and Kang Tae-Mu were admittedly not without their writing flaws. As a female lead and the main heroine of the series , Ha-Ri was established to be the “ hardworking” archetype. On the other hand, it is hard to ignore that while Ha-Ri does continue to maintain her hardworking ethos alongside her complicated feelings for Tae-Mu, she could sometimes be passive with her reactions and actions in the events of the series. ( This became apparent at times by Ha-Ri being “ beckoned by the calling of plot dilemmas” rather than character growth.)

For example one of the most noticeable problems of the drama arose from Ha-Ri’s personal drive and motives. Although it is arguable that Ha-Ri may have done so as a consequence from direct and indirect influences by her parents ( although the same cannot be said particularly for her brother per say) , it was hard to truly define or highlight exact causes given by Ha-Ri for entering this profession as a food researcher with sincerity. (Although this may seem like a nuanced and minor background point, it could’ve easily allowed Ha-Ri’s character to possess more definitive edges.) Instead Ha-Ri was often subjugated to the role as the “ thinker”; a brilliant idealist with a multitude of possible projects and new ideas for the company . However even as viewers, we rarely saw some of these ideas being taken further by Ha-Ri chasing her own dreams , or at least attempts by the female lead to become more ambitious with her imagination. ( Of course this may seem like a nitpicked detail but it seemed odd that the narrative would often highlighted Ha-Ri’s dexterous talents as a food researcher and her possible ideas but rarely pushed forward for it to the synchronic with the female lead’s character growth and development.)

Of course, this naturally brings up the discussion surrounding Tae-Mu and Ha-Ri’s relationship throughout the drama. Although as mentioned previously the onscreen chemistry between Kim Se Jeong and Ahn Hyo Seop is surprisingly dynamic, there is admittedly a lot to discuss surrounding their onscreen personas’ relationship.

Perhaps the most evident point of discussion and initial debate around Ha-Ri and Tae-Mu’s relationship can be sourced from one of the trope-induced setups of the series; “the contractural relationship”.

Admittedly Ha-Ri and Tae-Mu have both consented to the relationship and for different reasons. ( Ha-Ri’s motives being sourced for money to help pay off a debt while Tae-Mu’s causes can be found in order to appease his grandfather.) On the other hand it is hard to ignore that the initial treatment by Tae-Mu towards Ha-Ri as merely being a “ cause to an end” for his troubles ( and vice versa to an extent with Ha-Ri) as well as even offering money to Ha-Ri as an incentive to keep his grandfather off his back, could feel as though it was problematic by the narrative rarely pointing this out as a serious issue of discussion.


Of course it would be wrong to suggest that Tae-Mu and Ha-Ri doesn’t grow beyond the roles of the contractor and the contractee. As the series progresses and impassioned feelings grow for one another, the narrative relished within opportunities to highlight the obvious feelings of the “ lovelorn” main leads for one another. In later episodes of the narrative , this would often trigger an onset of misunderstandings and attempts by the main leads to “ cover up” their situations from work colleagues and family alike. Although the series did gradually present their potential onscreen relationship with more overt honesty ( especially with regards to Tae-Mu telling Ha-Ri about his traumatic past), this did often gloss over earlier issues of the series as a consequence. ( This was mainly due to the fact that Tae-Mu and Ha-Ri’s initial problems even for the effect of “ tension” such as Tae-Mu’s attempts to convince Ha-Ri with money, Ha-Ri’s reaction and fake guises as well as later treatment by Tae-Mu, were rarely brought up openly by the characters in order to acknowledge their mistakes and accept all of their faults as a point of further character growth .)

Under the creative leadership of screenwriters Han Sul Hee and Han Bo Hee, ‘ A Business Proposal’ offered viewers with a pacy narrative filled with the events surrounding the main storyline as well as several subplots in order to pad out the drama’s screen time .

Of course, thus isn’t a particularly unusual tactic used by screenwriters. However while this did offer opportunities for viewers to be intrigued and captivated by the events of the narrative, it could often enforce the classic dilemma of juggling a lot of different storylines. This could often lead to some of the minor counterplots of the series feeling rushed or somewhat anticlimactic by the ending of the series.

Perhaps one of the major subplots to discuss within ‘ A Business Proposal’ surrounds the potential onscreen relationship between second male leads, Jin Young Seo ( Ha-Ri’s best friend) and Cha Sung-Hoon ( Tae-Mu’s chief of staff). Young Seo and Sung-Hoon were characters who possessed less definitive storylines than the main leads.

Of course this isn’t particularly unusual per say in a drama but it seemed as though the series often moved away from initial inferences given by Young-Seo and Sung-Hoon’s character arcs to be explored in more depth. ( This can be particularly applied to Young Seo’s family situation and naivety rarely being brought up as a point of character growth, as well as Sung-Hoon’s own familial situation.) Of course Young Seo and Sung Hoon were supposed to play the roles of the “ assets” to the narrative and screen time . ( Although admittedly Young Seo was shown to make an executive decision with regards to her own dreams by the ending of the series, it was rarely given a concise buildup.)

Although Young Seo and Sung Hoon’s onscreen relationship was surprisingly sweet and offered lighthearted respite at times from the angst taking place in the main storyline, it could often feel rushed as a consequence of inconsistent screen time given to the secondary couple. In addition to Young Seo and Seung Hoon’s potential relationship being used as a major subplot, there were also minor focuses to draw out the narrative upon Ha-Ri’s workplace colleagues ( especially in order to highlight the potential onscreen chemistry and jovial animosity between her superior manager Yeo Eui Ju [Kim Hyun Sook] and team member Kevin [Im Ki Hong]), Tae-Mu’s grandfather and his fixation upon soaps and makjangs, Ha-Ri’s parents, Ha-Ri’s old crush Lee Min Woo and his initial jealousy towards Tae-Mu as well as Young Seo’s “ love rival” offered as comic relief, flamboyant and the eccentric Marine Group Director Jo Yoo Jung( Seo Hye Won).

Nevertheless it’s wrong to entirely digress ‘ A Business Proposal’ without acknowledging some of its impressive feats, specifically the directing leadership of Park Seon Ho ( ‘ Birth Of A Beauty’, ‘ Suspicious Partner’ and ‘ My Strange Hero’). Throughout episodes, ‘ A Business Proposal’ displayed some impressively mesmeric and creative touches; differing from minimalist palettes to vivid and slick editing cuts. Although these imaginative touches dwindled in later episodes and instead highlighted minimalist approaches to filming and palettes, it certainly offered an onset of aesthetic shots throughout the first-half of the series. ( One of the most memorable scenes coming from the narrative bringing to life the cover story for Ha-Ri and Tae-Mu’s “ initial encounter”; Ha-Ri imagining a monochrome and drizzly day in New York, before her entire being-quite literally- is brightened up by the sudden appearance of Tae-Mu and a canary yellow umbrella onscreen.)

For those intrigued about the accompanied soundtrack, ‘ A Business Proposal’’s OST is mainly comprised of an array of saccharine, upbeat and lovelorn ballads; some of which were admittedly generic and quick to disappear from memory. However, fast-paced tempo song ‘ You Are Mine’ by VICTON (빅톤), sweet vocal track ‘Love, Maybe’ (‘사랑인가 봐’) by SECRET NUMBER and ballad-style composition ‘ Melting’ by BAMBAM were particularly noteworthy tracks.

‘ A Business Proposal’ offered its audience with a nostalgic sweet and lighthearted topping of angst, cliches and romantic relationships throughout the duration of the series. Although ‘ A Business Proposal’ boasted an unoriginal plot premise with several writing flaws and tropes, the narrative did surprisingly offer several unexpected takes upon the setup, with decent onscreen chemistry between the main leads as well as imaginative takes upon filming and editing. Overall while ‘ A Business Proposal’ may not appease everyone with its niche dilemmas and plot premise, the series will offer a sugary and sickly sweet ride for anyone looking for an updated and lighthearted take upon old-school rom-coms. Overall, a decent binge-watch.

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