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Branding in Seongsu korean drama review
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Branding in Seongsu
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by Ana
jun 30, 2024
24 van 24
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Geheel 6.5
Verhaal 5.0
Acting/Cast 7.5
Muziek 5.0
Rewatch Waarde 1.0
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Great plot.... but not so great execution....


I tagged it as completed but i couldn't finish the last ep and have 20 min left.... so close yet I cannot make myself to finish it completely....

The plot was quite interesting, at least in the beginning. Unfortunately it becomes quite average later on until it finally deteriorates towards the end. Nonetheless actors did a great job 👏 the change in acting with body swap was good.

As the story goes on, it becomes more... watered down. Like somewhere the main story of her being nearly killed gets lost and then it was about ML's revenge, which was then easily resolved with some video. The body switch also gets lost, as its not really explained why it happened and why it stopped.

The revenge plot from the ML felt mostly like a way to confuse us so we don't identify the killer straight away. It's thrown in them middle, when the FL felt secure about her relationship with him and it get resolved easily. After everything, it was hard to believe that ML had this genius master plan and yeah, he didn't.

During the middle of the series the ML and the SML for whatever reason are reduced to 1 dimensional characters who are there just to be mistreated by the FL. They all pile up in her apartment, for whatever reason. Like ok, the ML kinda has a reason to be there while the SML literally had no business being there, except for being reminded that the FL isn't interested in him at all, making him seem quite pathetic.

The comedic relief of the "underdogs group" didn't really work for me. They were all 1 dimensional:
- the gay guy who has only one personality trait: being gay
-the young girl: blogger/influencer. All she does is take pictures and care only about social media
- woman that has been ther for awhile

and no one was interesting enough so all of their scenes were a skip.

The main leads also didn't have much chemistry. And it's a really slow burn romance. Yes they do kiss early on but that's the most u gonna get in the series.

Also, even the body switch, after a few episodes it just becomes a method to inconvenience the fl as much as possible. So if there's an important meeting, u know they r getting switched, which just becomes annoying.

Other side plots were just not that memorable to even be mentioned.
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