START UP becomes MESS UP. The writer / production team seemed to be wasting the potential in this drama.

After watching episode 12, I had to change the review about this drama.
This drama is very promising at the beginning because the theme, storyline and actors are very good. But only for the first 8 episodes.
From episodes 9 to 12, in my opinion, the quality has decreased dramatically in terms of the storyline.
The only thing that kept me watching was because of the character Han Ji Pyeong, who in my opinion he was a very extraordinary scene stealer.
As the second main character, he can attract the attention of many audiences to beat the main character.
There are still 4 more episodes left, but I didn't expect much.
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This drama went from 만점 (100) to 빵점 (0) real quick ?

The issue isn’t the fan ship war that has erupted lately.

It’s that This has become the most important question for viewers to judge whether they come out of the drama slightly satisfied or not: “who the female lead is going to choose as her beau?”

•The second female lead has been reduced to a poor cameo role; who despite being sister, daughter & granddaughter doesn’t even get told in 3 whole years that her Grandma is losing eyesight.

•The female lead turns from an independent, almost self-raised woman with a bold personality to a damsel in distress who cannot function without help from the men in her life.

•The Start Up title is a bait. We start off with a group of inexperienced + Zero business knowhow but passionate people who hope to become the next Steve Jobs or Google. Whilst the first half of the drama gives you hope that this team will slowly learn how to become entrepreneurs and encounter common start-up problems.... We end up with a bunch of (very) immature people who rely heavily on plain luck to secure investments, recognition & success and then proceed to Sell off their company in ONE day without any forethought about their goals. The drama then proceeds with a misplaced time skip to gift this team success & wealth from jobs at other companies.

•One of the worst time skips ever. Not just because the actual scene transition was terrible. First due to when it takes place, it robs the characters of the opportunity to reflect and learn from their mistakes. Second, zero character development in 3 years skip. Everyone seems to have frozen in time. (stagnation) Third, all the previously struggling characters have found (lucky) career success & wealth and we miss their journey through it.

•The show seems to Romanticise/gloss over undue violence and immaturity Especially in a workplace/professional area. (Guys if you punch your mentor At work or school because he made your girlfriend cry after your Own friend told Him to tell Her the “harsh truth, no feelings involved”..... You will be kicked off campus/site and not allowed back in. There may also be lawsuits on assault.) The main characters consistently & unrepentantly make business decisions based on personal emotions- love life, jealousy, euphoria, entitlement. I cannot stress enough the lack of maturity a bunch of 25+ somethings show in their Place of Work- that even teenagers in contrast can seem more wise.

•The male lead has been reduced to a whining entitled toddler who, like a broken radio in order to gain sympathy points from everyone around him, keeps crying & repeating he “has nothing” just because his love life isn’t sailing smooth. THIS, despite the fact that he has 2 very loyal friends, supportive parents (regardless of their expectations of him they still invested into his loss-making, no-real-plan, debt-run business for 3 whole years prior to the show start), a close cousin who’s more like a brother that does marketing for him for basically free, genius coding talent, handsome & tall looks, a warm family house (not an apartment!) to return to.... and after a time skip, even becomes successful & wicked rich..... Like dude, what the hell more do you want ?!? And what’s more ridiculous is that he’s the most well-off character in the show. One of his own friends has lost a brother to suicide. The girls have a dead parent + blind grandma + enemy like stepfamily. The other guy is a literal friendless orphan whose success is all self-made......


It’s a wonder we’re still watching this drama. The effort of the actors, the pretty cinematography, the enticing OST. There’s not much else bringing us back except needing to know the conclusion of a drama we already invested our time & energy in.


*credit to someone*

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