Yesterday, i just started watch the first 2 episode.
Hmm... my first impression is remind me of the "Goblins" - (reincarnation)
Lee Dong Wook potrayed as the Nine Tail Fox who only can love once in a lifetime and in search for his first love who die 1000 years ago. He did meet up the human girl who look like his first love and he cant sense the fox bead inside her until he meet up with Nam Ji Ah. A human girl who resembled with his first love and he still cant sense the fox bead that he gave to his first love.

For those who like reincarnation, this series is a must to watch.

It is still a mystery how was the first love die and he willing to search for her again because he is Nine Tail Fox who only can love once in the life time and I will not missed each episode to reveal who is the human girl that she love and how she die and how the end is..