I started watching this drama knowing very well that is full of clichés only because I wanted to watch something light to ease my mind after stressful exam season. First 6 episodes were incredible. I actually thought we might finally get a good story even with all the clichés. They did a great job introducing the characters as they all seemed quite interesting and kept a good pace. I was invested in the story then it just went downhill .One of the reasons for that is the villain's characterization. there are a few of them and none of them ever make sense. they're just evil in a very comic and over the top way. There is no clear motivation to explain why they're trying so hard to pull Do hee down. This over the topness gets repeated a few more time when some characters somehow survive after falling down from a skyscraper ( I rolled my eyes so hard I saw my brain ) or even when they're stabbed severely.
Another reason is they didn't know what they wanted to do with the story so they tried to re-create some scenes from other fantasy dramas ( goblin,9 tailed fox, gumiho etc. ). Now I don't care about cheesy over the top scenes if the story is good but that's not what happened here. It spends so much time on unnecessary characters and sub plots . Jin star, Seok hun and the gang members were useless. Bok kyu and secretary Shin were funny at first but they got boring too. All their screen time should've been given to Noh family.
another thing is there is way too many flash backs. It seems like they didn't have enough materials for 16 episodes.
I wish post ep 6 was written differently. There was so much potential.
It certainly did serve fashion ( I'm not sure if this is a really good point tho as it seemed like an extended ad for certain fashion brands at time ) and the OSTs are pretty.