Lets face it, most people are either here for one of the 2 leads and the fact it promises to be the next best rom com on Netflix since Business Proposal. King the Land checks most of the boxes and has a lot of the same feels. Poor girl meets rich CEO heir, and works for the same company - paths cross = fall in love.

There’s all the typical cliches and product placement inserted so unorganically to make you want to pull your hair out.

Let’s break it down:
• Cliches - these are expected for the most part, though at times it didn’t feel very well executed- almost like it was there just to check a box, but didn’t really create any of the tension they were probably hoping for. It was nice that ML wasn’t swayed by the idiotic cliches in the script.
• Product placement - every show relies on it, but the moments are so obvious, it feels like a commercial being dropped in the middle of the show. Weird. Can we not promote product somehow without prolonged pauses on the front facing part of the product and fake “ooohs” by the actors that the product is indeed amazing. Wasn’t surprised by Junho’s Dior ad either. ?
• FL - eating scenes. Same face and sound reaction each time, it got annoying. Some variety in food consumption acting would be appreciated.
• Suits - yes Junho looks amazing in a suit, and all of the slow mo suit walks were great, but it would have been great a bit more often to see him dressed down. When they did, it added to his softness of the character.
• Lack of originality - not much new in this kind of story. Always poor girl and rich guy. She needs rich guy to save her from something which he does multiple times. Fulfilling your dreams are relatively easy when you have resources and power, she makes quitting a job and starting your own hotel easy, I guess she had saved a gazillion Won while working at King Hotels. It’s a little exhausting all the demeaning of the “peasants” in these shows. But these plots sell. It would be nice for once to have a nice FL who can stand on her own 2 feet from the get go, but perhaps the audience need to feel like some rich CEO might save them one day?!?!!!

Overall, it was worth the watch. You’ll feel good and appreciate the lack of unnecessary drama. However, this didn’t hold my attention like Business Proposal and I likely won’t rewatch like I did BP (multiple times). Something didn’t fit right with FL acting - she needs a lot more emotional expression range in her acting, and I could never tell the lengths at which she either loved or disliked the ML. The FL in red sleeve did this better. I’m still giving it a 9.5 for the production overall.

And for all the dumb noise over whatever everyone is getting their knickers in a twist over the Arab scenes. Move on people. Stereotyping happens in shows all over the world. Its life. Calm down.