Delicious dark chocolate is what Shopping King Louie is to me. Initially, I was thinking this was cotton candy cute but one can become sick of cotton candy quickly. The cuteness in SKL grows on you, episode by episode, and you will never get sick of it because it's just so well done! The story seems simple and full of tropes: amnesia, chaebols, cinderella-like characters, car crashes, etc. but none of them felt melodramatic at all-especially when those cliches would usually spell out melodrama in other dramas. The drama's anchor is on the chemistry between Seo In Guk and Nam Ji Hyun and the drama knows its strengths so it focuses on that. The progression of their relationship is organic, genuine, honest, and just full of cuteness! The story isn't fast in the sense that things are always happening but the continuous character growth in the relationships is what will keep you watching. You become invested in all the characters and grow to love them- all of them. That was the draw for me. I love this drama and its Cinderella feel. It's such an easy watch but not boring- and that's so hard to achieve, having light cuteness that's balanced by heartfelt moments I really liked the OST especially Tiger Moth by Monsta;it's still playing on repeat. I recommend SKL, completely if you like: -cuteness overload, in a good way -a well-done rom-com (actually hilarious and romantic at the same time) -no melodrama because the writer defies all the cliches you think will happen Shopping King Louis is one of the most pure, innocent, and heart-warming dramas I've watched in a long time. I sincerely recommend this to y'all especially if you need a little bit of Louis to lift up your spirits!