i suppose this is an unpopular opinion, but i barely tolerated this drama. it requires zero expectations or standards to be watchable, and i couldnt manage that. most people are in love with it and say this drama uses tropes and cliches “properly”, but i didn’t think so at all. they were cringey at best, toxic at worst. i believe dramas have a responsibility to portray relationships mindfully, without romanticizing abusive behaviors that will then influence young viewers. therefore my negative feelings towards this show are mainly directed towards the characterization of the ML and a few other tropes/ideas the show pushes on the audience.

to start: there are hundreds of kdramas with the same “cold rich guy is mean to innocent girl until he falls in love with her because shes so different” plot lines. business proposal is one of them.

the cold ML archetype is overdone and horrifying, and in 2022 i didnt think id have to watch this arrogant, spoiled man literally blackmailing a poor girl into fake dating him and then harassing her about it even at work. imagine if the ML was unattractive or sixty years old, it wouldnt seem so romantic then. but media romanticizes stalking, borderline harassment, pushy men, and this affects how we see relationships and set standards.

specifically, i hated how the show romanticized ML being pushy with FL. his profession of love: “it you reject me again ill ask you out again and again. i wont give up until you like me back” was appalling. first he blackmailed her into fake dating him, then he says he wont give up even if she rejects him? not only is he a powerful wealthy man, hes also her boss. this is the DEFINITION of a power imbalance. no matter her reasoning for saying no, she said no and i would’ve loved to see him respect that choice. it couldve been written that FL realizes her feelings on her own and comes to him, without making it look like he pressured her into the relationship.

and this is not a one time situation: the drama does this with youngseos cousin who keeps pushing herself onto sunghoon who clearly drew a line. notice how in this situation its weird and uncomfortable but with hari and taemu its okay, because we the audience know she secretly harbors feelings. i dont appreciate this show telling viewers that if someone says no, you dont give up.

in the past major dramas such as boys over flowers and heirs, MLs would be pushy and FLs were doormats and this ended in true love. now, we finally have characters setting boundaries and yet STILL dramas say “never give up! no means yes!” i definitely wouldve been a lot more lenient and willing to just watch this as a lighthearted fluffy drama had they not used this male lead archetype.

perhaps you think this doesnt matter. but there are impressionable viewers learning what is acceptable and romantic based on these dramas, no matter how silly or obvious the tropes may seem. even if these dramas are far from reality and are clearly meant to be taken lightly, this all couldve been omitted while still keeping the plot the same.

in terms of writing and production: they didnt spend enough time fleshing out the characters and i just didnt care about them or their romance. there was barely any build up, they saw each other a few times and suddenly he was in love with her. the scene in ep 11 everyone was so excited about felt so random to me and for the first time ever i did NOT want to watch a main couple show be affectionate.
the ML spends half the drama harassing and blackmailing the FL, and the FL spent half the drama lying to him. the characters felt very 2d and they were basically built off the cliches rather than having actual personalities. the side characters like haris old crush and his gf had a single personality trait each and i forgot they existed at all. oh, hari has a brother that shows up once in a while for no reason. all of this i didnt really mind as it was obvious from the start that this drama is not meant to be revolutionary. rather i think the worst part is i didnt feel chemistry between the main leads at all.

overall, this drama is highly predictable and lacks any real depth. i know many people enjoyed it, and thats fine. perhaps you will enjoy it too. but i hope my review tells you what the description and ratings do not.