With "Work Later, Drink Now", KDrama tackles a sensitive South Korean social issue. What starts as a cheerful, cool FeelGood series turns out to be serious business. Viewers are taken by the hand in a clever, light-hearted way, only to wake up suddenly in the midst of sobering contemporary topics, as we accompany the protagonists in their everyday life, work, family and friendship issues - here in particular: three unique young women in their 30s and one offbeat man.

The KDrama points at a topic in which South Korea (though small as it may seem) is once again at the forefront of the world: alcohol consumption. There is so much drinking (and eating, because it's so common) on this show that just watching it can make you dizzy and a little nauseous. To the western eye, that may be WAY too much over the limit. For the Korean eye, it might have to be be sooo much for the audience to even notice that it is/could be too much.

The focus of the story is on three girlfriends in their prime who are hard-drinking and happy to drink. With their personality, they may at first glance be a little off the norm, but then again they aren't. They are (from each other) fundamentally different in their professional situations, socialization and life plans. But it is precisely in this way that they also offer viewers all kinds a sophisticated projection while following each one of them in their everyday life and various challenges they face. The dialogues are razor-sharp, the entertainment high value, the episodes compact. There's also wit, humor and music. This mixture plus the pace are obviously just right to pick up the broad masses of +/- 20 to 40 year olds and to present a mirror of their own living environment in an easily digestible way. The second season will definitely come...




------------ SIDE NOTE: --- Alcohol consumption in South Korea ---
Per capita consumption of converted pure alcohol in South Korea is world class. And rising. The World Health Organization certifies South Korea to be the leading country in the consumption of high-proof spirits. Drinking has established itself outside of private life, especially professionally at company dinners after work. These team dinners often degenerate into a veritable drinking spree (practically prescribed professionally).

After beer, soju is the second most consumed alcoholic drink - a colorless distillate made from rice and added wheat, sweet potatoes or barley, which is on the one hand quite cheap in price and on the other hand, at around 20 percent, is somewhere between beer and high-proof spirits (schnapps, vodka, rum or whiskey ) is located. So it can be consumed in large quantities, especially in combination with beer - and the hangover the next morning is inevitable. South Korea's national drink, soju, is the world's best-selling 'liquor' with around 90 million cases sold each year. Yet, the beer market is also happy about South Korea, which, (in spite of its comparatively small country size) is currently one of the largest and most dynamically growing beer markets on the Asian continent.

What begins as party fun usually ends sadly. In the short term, it may be a hangover. But if you practice this form of alcohol consumption at a high level over a long period of time, the damage to your physical health is enormous in the medium to long term. There are studies that show that even among South Korean students (male), every third (!) drinks to the point of unconsciousness (!) for more than half the week. It doesn't get any better in professional life. And if you don't have a job, there's another reason to get drunk. This has inevitable consequences not only for people and their physical/mental health, but also for the health system. The country pays the price of an enormous pressure to perform taken granted in the context of its own turbo capitalism - with the health of its population and moneywise with billions, too .