I Want To Go Against the Wind (2023)

If the shoe fits & Never give up on your Dreams.

::::::FAMOUS SHOE QUOTES:::::::::

"Give a girl the right shoes and she can conquer the world.” - Marilyn Monroe

" A woman can carry a bag, but it is the shoe that carries the woman.” - Christian Louboutin

"It doesn’t matter how great your shoes are if you don"t accomplish anything in them.” - Martina Boone

'Momma always says there's an awful lot you could tell about a person by their shoes. Where they're going. Where they've been.” - Forrest Gump



*****************************************************
::::::::STORY::::::::::

The feel of this series is quite like the novels of 'Danielle Steel' Probably because the novels were based on business, family heritage and struggle to keep the heritage.

Good collection of OST's, there are quite a few of them some are peppy and others soulful and melodious. Gong Jun, Zhong Chuxi and Wu Xuanyi, the actors playing prominent characters in this drama have each sung an(Wu Xuanyi sung two) OST in the series... My personal favorite is " Song of Faith" sung by Wu Xuanyi, very empowering lyrics for women.


::::::::::::::(Rising against the wind. Beginning with Jiang Hu (**)When rising with the wind, Zhaoyang(** )will be there for you. :::::::::::

**note? on meaning of Jiang Hu and zhaoyang at the end of review)

This is the story of Jiang Hu(Zhong Chuxi) who along with Zhaoyang(Wu Xuanyi) forges a new future for old brands.

The story starts with an ambitious investor Xu Si (Gong Jun) wishing to acquire, Industrial site of an old shoe brand 'Tengyue' for his land acquisition deal with Yuanfeng Logistics. Tengyue is a company under Free Unicorn group of companies managed by Jiang Qi Shen. Jiang Qi Shen's only daughter, Jiang Hu(zhong chuxi) the Apple of his eye whom he lovingly calls "little butterfly" wants to revive 'Tengyue' brand because the brand has deep connection with her family. 'Tengyue' company had been established by Jiang Hu's maternal grandfather and later her own father, Jiang Qi Shen became famous because of the Tengyue brand, however since the 1980's and 1990's, Jiang Qi Shen focused more on expanding the Free Unicorn Group of Companies which manufacturers clothing and shoes, Tengyue has just one product left and it is just a nostalgic reminder, rather than a profit making unit.

Xu Si tries to get a meeting with Jiang Qi Shen to discuss the sale of Tengyue's industrial site however is unsuccessful to get an appointment so Xu Si tries to approach Jiang Qi Shen through Jiang Hu. Jiang Hu has arranged a party at the factory of Tengyue inviting influencers to start her revival project. Xiang Zhaoyang (Wu Xuanyi) an award winning shoe designer at Aneda, moonlighting as a masked influencer who is also long time high school rival of Jiang Hu, is invited intentionally by Jiang Hu to be an influencer at this event. As per Jiang Hu's plan to boost her online sales of Tengyue shoes, another influencer present at the event exposes the real identity of Zhaoyang..... As a result Zhaoyang loses her job at Aneda due to non-compete agreement.
Soon after this event Jiang Hu's father dies due bad health compounded by sudden financial problems in his business, immediately leading to Free Unicorn being bankrupt. Jiang Hu falls to bad times and is now reviled and preyed upon by the same society vultures who at one time revered her... Jiang Hu decides to take charge of her life and in a desperate bid uses all her leftover inheritance money to buy the Shares of Tengyue and trademark for Tengyue shoes.

Jiang Hu decides to revive the 100 year old brand Tengyue, she shifts into factory premises.. She doesn't have funds to continue current manufacturing operations, She meets many challenges to revive the brand and she tackles those problems head on, she has to negotiate with Xu Si to allow her to continue operation at the industrial site of Tengyue that now belonged to his company purchased during the bankruptcy auction of free unicorn. She forms a new team of personnel:
*Yang Jian( Gao zhiting) and his merry band of boys operating online website help her with online sales at the starting of her company.
*Zhaoyang becomes the shoe designer for her company
* Ms.Yue from her father's old company joins in as Account manager
* Mr. Pei her maternal uncle becomes the production manger.
* Jiang Hu herself handles marketing and sales.
* Boss the old factory dog becomes her constant companion in this new journey

Jiang Hu with the help of her new team, overcomes various problems faced by an outdated brand... She successfully handles HR problems created by some old workers, redesigns the shoes, tackles the problem of distribution and sales by using innovative marketing strategies. Growing influence of e-commerce in current market scenario is highlighted in this drama. She continues to plod on by using the motivational quote "going against the wind".

Along the way she finds love, Xu Si... Makes new friends, Yang Jian and reconnects with her old rival turned BFF, Zhaoyang. This show has shown quite a realistic depiction(text book version) of business problems and their solution.

Besides Xu Si and Jiang Hu's love story there is also a secondary love story of Zhaoyang and Yang Jian, Zhaoyang's step brother who has been in love with Zhaoyang since last ten years.

As much as this is a story of the successful revival of an old brand in a new market, it is also a story of human connections and team building.

As per my understanding, this series is focusing on TWO business issues.

1. Growing impact of influencers and internet in generating sales of any product. It is necessary for old brands to use new methods to survive in current market.

2. Small old businesses shutting down due to lack of funds and lack of modern technologies that other big companies have at their disposal to manufacture more at cheaper rate due to having deep pockets and accessibility to mechanised impersonal technology......
Handmade, indigenous products and labourers are suffering.... Saving these business is another theme of this series. What a country needs not not few big brands but diversified national brands.


**************************************************
::::::::RELATIONSHIPS:::::::
First Leads
Gong Jun(XU Si) x Zhong Chuxi(Jiang Hu)
The headstrong CEO meets an arrogant daughter.. Their story is combustive with sparks flying everywhere, they have a spicy and confrontational love story. In the beginning there are lots of trust issues, Jiang Hu has been betrayed by people closest to her so it's quite difficult for her to trust an 'Investor' who might take away her company. Slowly their relationship transitions into reluctant partnership morphing into trust and finally love.

Second leads
Gao Zhi Ting(Yang Jian) x Wu Xuanyi(Xiang Zhaoyang)
Sweet designer with her step brother, they have known each other since childhood. Their story provides a breath of fresh air on a sunny day... Their love story is more tender. Yang Jian has always cared for zhaoyang. Standing like a rock beside her, ensuring she is safe, happy and silently removing all obstacles in her path. He showers his love by ensuring zhaoyang is always well fed, making delicious food, taking care of the household chores leaving her free to pursue her dreams, encouraging her creativity and progress.


BFFs; Zhong Chuxi (Jiang Hu) x Wu Xuanyi (Xiang zhaoyang)

Both these girls have known the other since high school. They are competitive to the extreme, they like the same food, music and both had a crush on Gao Yi. Due to zhaoyang's humble background and Jiang Hu's privileged upbringing there were lots of hostile situations causing friction between the girls in their earlier years.. After Jiang Hu lost her father and decided to revive 'Tengyue' shoes, she and zhaoyang a shoe designer who wanted to bring authentic chineses designs back in the market joined hands and became a formidable team, tackling all hardships and forging ahead in their own paths to success, achieving their personal goals while securing a glorious future for 'Tengyue'.

Both love stories provide a mix of sweet and spicy while all them together struggle to even the odds stacked against them...Also there is a plausible and realistic platonic relationship between Jiang Hu and Yang Jian who become confidants having trusting work relations because both have warm and outgoing personalities. Xu Si and Xiang Zhaoyang also share admiration for the other's ability, recognizing the other's capability but they always maintain a cool efficient business relationship due their reserved nature... All these relationships were in tandem till the 100 year anniversary of Tengyue (first 32 episodes) then suddenly lots of angst, non-communication made their relations seem strained and filled with lots of melodrama in the latter part of the series... But in episodes 39 and 40, concluding episodes the series tied everything in a pretty bow and gave a Happy Ending for both the couples.


**************************************************
::::::::ACTORS PLAYING THEIR CHARACTERS:::::::

Gong Jun playing Xu Si :
Gong Jun played the part of a dispassionate and shrewd investor quite well. He was able to display a wide range of emotions through his character. In the beginning his attitude was arrogant for the goal oriented Xu Si... Later in the series with the change in Xu Si's character, Gong Jun 's eyes reflected his turmoil, sadness and hurt. He also revealed during the promotional campaign for the drama and his own personality was quite introvert compared to Xu Si's extrovert nature, so as an actor he did a fabulous job.


Zhong Chuxi playing Jiang Hu:
Zhong Chuxi looks stunning as Jiang Hu the rich heiress who dresses in expensive designer shoes & dresses and drives a fast red car, she portrayed the haughty and imperious side of Jiang Hu 'To the T'. Her body language exuded her confidence, then she was equally believable as a 'fallen from grace' startup entrepreneur, who uses her wit and intelligence to forge ahead... .Zhong Chuxi's charming smile and genial attitude makes Jiang Hu's struggles to achieve success in business relatable.


Wu Xuanyi playing Xiang Zhaoyang:
Wu Xuanyi was remarkable in her depiction of Xiang Zhaoyang.. Zhaoyang with her tenacious nature, achieving success with her hardwork, appearing detached and indifferent but very warm hearted and loyal to the core. Wu Xuanyi successfully Portrayed the minimal expression of zhaoyang used to keeping her own counsel. Her demeanor was professional and reserved giving professional vibe. Body language was closed.. This is good acting because Wu Xuanyi in her real life is more of a vivacious, outgoing personality. As wu Xuanyi discussed in the promotional campaign she herself is an extrovert playing the role of an introvert zhaoyang. ( If you like wu Xuanyi, do read my highlights in the comment section of this review about, why I like Zhaoyang in spite of her imperfections. )

Gao Zhi Ting playing Yang Jian:
This is the first time, I am watching Gao Zhi Ting's work... His portrayal of Yang Jian is very candid.......When he smiles it is quite wholesome and genuine and his crestfallen face when Zhaoyang is not happy with him is full of emotions.... Gao Zhiting is a very natural actor, all emotions of his character are well conveyed through his face and body posture. He carries out "the boy next door" image quite well.

Honorable mentions
1. Wei zhe Ming who played the part of Gao Yi did not have much screen time but he managed to capture audience's attention with few scenes, his character was also a more distant personality, fre scenes that he had to showcase his emotions were with his wife... There his tearful anguish filled face evoked sympathy in viewer's heart.

2. Wen Zheng Rong who played the character of Yue Shan was brilliant in her ultra efficient, tolerate no nonsense manner suiting a woman who has spent majority of her life navigating the business world.

3. Morni Chang who played the character of Pei Zhi Yuan, a true veteran actor realistically brought to life the supportive maternal uncle of Jiang Hu who was equally miserly and opportunist while still retaining his love for his niece.

4. BOSS the dog was the showstopper, he was such a well trained animal, so many BTS of actors having a great time playing with him are uploaded on the net.. I don't know how the trainer manages to get the dog to display different postures and emotions at different time... For me BOSS was 'THE BOSS' of this series.



*********************************************
OVERALL: A unique drama depicting realistic business scenarios while superbly telling a story of revival of a brand and struggle of two ladies Jiang Hu and Zhaoyang, rising in their own spheres, defying the odds stacked against them., though after first 32 episodes things turn more melodramatic like a soap opera.... However the show got back on track in last two episodes 39 and 40 and managed to resolve the whole story in a satisfactory manner.....A must watch.

********************************************************
:::;:Note? on Jiang Hu and Zhaoyang meaning:::::

Zhaoyang means 'rising sun'(☀️).I did a little google Research on the name Jiang Hu, it is a bit more complicated to understand...... But simply speaking it translates to 'rivers and lakes' in terms of wuxia. The meaning of the name Jiang Hu, that I think is most suitable for this drama is a band of virtuous outcasts of society grouping to form their own parallel society with their own code of rules.... Isn't that what Jiang Hu is trying to achieve with Tengyue?? Bringing together a band of outcasts to form her own version of perfect society.


*********************************************
PS: If anyone is interested in reading more;
1. I am leaving clickable links to my episodes summary and musings in the comments section of this review(each episodic comment has two parts, general thoughts and another spoiler tag comments including details of those episodes)...... I have given a brief overview of the episodes along with my personal musing in them.

2. Also leaving in the comment to this review, my explanation of certain business situations pertaining to this drama.

3.My 'Minority Report' why I like the character of ZHAOYANG, inspite of her imperfections... Main highlights only.

Lees verder