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Wow, thanks tiktok... I got click-baited into thinking that this was gonna be a full-on Rom-Com, but it actually wasn't all that in actuality.The story, i don't even know what to say... it starts off with business stuff, introduces the leads, both got a little wacky and it feels like romance for like the first few episodes, not until it hits you with a turn. It suddenly turned into a revenge plot of who tried to kill FL with soul switching gimmick and i was thinking "Okay... maybe this is the plot device that they're going for in order for both to develop feelings for each other" that's copium because both confessed that they don't even have an inkling of feelings for each nor they are attracted slightly. So okay, that's my romance expectation out of the window. I still kept watching because i'm interested in where this drama is even going, I mean there's a mystery crime that needs to be solved. And then around the 2nd half, it's also revealed that ML is also out to get revenge on FL because of what she did five years ago to him, at that point, i don't even know what to expect, maybe I'll sit back and enjoy this mess. I don't think i enjoyed the drama at all, it tried to mash a lot of things to not so great extent, though it somewhat managed to land on its own 2 feet in the end. The mystery was alright, aside from ML's revenge plot which came out of nowhere, FL's revenge plot pretty predictable, it's very obvious who are the enemies within the workplace and who's the puppet masters. And yes, they did have romance at the end, so i am still satisfied that the leads ended up together.
The characters, the writer is smart for making FL this strong girl with a very bad attitude, and ML who's a very wacky dummy dumb, because when the leads swap souls, it doesn't even give much of a challenge to the actors to act like the opposite gender and that's where the writer also fails in my opinion, when they swapped souls the way the characters act it just like your normal man and woman, so what's the point of even swapping them? I hope they would at least somewhat act like the opposite to showcase the versatility of the actors, but nope. One thing i really like though, is when they swapped, whatever the characters were going through mentally will be carried over to the other body and also, the other will feel the muscle memory fear of the body that they're occupying, that minor detail i really appreciated. I don't think they've ever explained why FL has this paranoia when she's in the dark, It's just there to give her a flaw because she's such a strong woman. Whereas for ML they've explored as much as you can be curious about. Some of the side characters are very quirky, they have their own unique flare from the way written to talk and act, especially the team underdog, didn't like them almost, but when they started delving into each one of them, they started to get okay.
Overall, it's alright. Watch it if you like messy Mystery with Rom-Com in it. I'm kinda disappointed because I'm a fan of both lead actors.
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One of my favourite body swap dramas but was a bit let down in the end
I loved the first 17-18 episodes. It was funny, and they went from hating each other to relying on one another. But I really didn't like the plot where the ML was just trying to get revenge on the FL for misunderstanding which he didn't know, and the fact that FL didn't know how to apologise back then and never had the guts to even in the present. I wish the ML bubbly personality was real and not just show for the most part. But good ending anyway.Vond je deze recentie nuttig?
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Great plot.... but not so great execution....
I tagged it as completed but i couldn't finish the last ep and have 20 min left.... so close yet I cannot make myself to finish it completely....
The plot was quite interesting, at least in the beginning. Unfortunately it becomes quite average later on until it finally deteriorates towards the end. Nonetheless actors did a great job 👏 the change in acting with body swap was good.
As the story goes on, it becomes more... watered down. Like somewhere the main story of her being nearly killed gets lost and then it was about ML's revenge, which was then easily resolved with some video. The body switch also gets lost, as its not really explained why it happened and why it stopped.
The revenge plot from the ML felt mostly like a way to confuse us so we don't identify the killer straight away. It's thrown in them middle, when the FL felt secure about her relationship with him and it get resolved easily. After everything, it was hard to believe that ML had this genius master plan and yeah, he didn't.
During the middle of the series the ML and the SML for whatever reason are reduced to 1 dimensional characters who are there just to be mistreated by the FL. They all pile up in her apartment, for whatever reason. Like ok, the ML kinda has a reason to be there while the SML literally had no business being there, except for being reminded that the FL isn't interested in him at all, making him seem quite pathetic.
The comedic relief of the "underdogs group" didn't really work for me. They were all 1 dimensional:
- the gay guy who has only one personality trait: being gay
-the young girl: blogger/influencer. All she does is take pictures and care only about social media
- woman that has been ther for awhile
and no one was interesting enough so all of their scenes were a skip.
The main leads also didn't have much chemistry. And it's a really slow burn romance. Yes they do kiss early on but that's the most u gonna get in the series.
Also, even the body switch, after a few episodes it just becomes a method to inconvenience the fl as much as possible. So if there's an important meeting, u know they r getting switched, which just becomes annoying.
Other side plots were just not that memorable to even be mentioned.
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Passable business drama with mystery
This is a business drama invovles enough mystery and bit romance. Soul swap plays a major role in which way story unfolds. In this we have enough and good mystery And to hook with the business scenes. Here we have Atypical characteristics of ML and FL (most likely reversed compared to other dramas). Romance does not plays a big role, so we have 'no breakups' and SML is there to pursue FL but 'no traingle' created. This mainy focuses on FL in her business phase. Loved the scenes between leads when souls are swapped ( mainly FL ). I enjoyed comedy in parts. Supporting Cast are OK. If you are for a passable and short business drama then go for this.Note: It's good start with no expectations.
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Most reduclous shit only getting rating for looks
Most of people rated this drama for there looks ML mostly because he is cool and fL is double coolAfter body swap our intern working in company like a CEO because he is ML
Even if he is just a intern who should follow order and run errends now he can act as BOSS and do anything he likes because he has FL soul in him make SENSE ?
SINCE ML is so cool he can even comand his boss anytime he want and insult anyone he want
AND people here are praising this drama which even suck all fun of body swap
There is no displince in OFFICE how intern treat there senior how you should talk formal language in office to your seniors ?
Boring office and some sexual attraction not love chemistry, just physical attraction because ML and FL are north and south in there emotion understanding of each other.
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Here is my review ......
"Branding in Seongsu" is a captivating Korean drama that delves into the competitive world of branding and entrepreneurship in the vibrant district of Seongsu, Seoul. With a compelling storyline, rich character development, and stunning cinematography. From the intricate relationships between the characters to the intricacies of branding strategies, every aspect of the drama is meticulously crafted to keep viewers engaged and entertained. With its blend of drama, romance, and business intrigue, "Branding in Seongsu" is a must-watch for anyone interested in Korean entrepreneurship, or simply a well-crafted story. Don't understand why people spread negativity ? looking forward to watch next episode ☺
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WAY too many episodes!!
Just my own personal opinion, but this show was hard for me to finish. The writer should get some kind of award for making a show with the most unlikeable characters in it. I understand that there need to be some people that we don't like in order to provide some tension and move the story along - but when that includes the lead characters, it's a problem. I couldn't root for the leads. I couldn't care about what happened to anyone. There was too much backstabbing, too much hate, too many antagonists.The story line itself was a meandering mess. It moved one way, then it went in another direction, then decided to go into a yet another direction. Was it a mystery? A revenge story? A comedy? The body swap was messily done, and much too often. I didn't feel that the actors were able to differentiate enough when they were inhabited by the other person. To me, there is a difference between a strong FL and a B****. She definitely fell in the latter category. Once she changed a little, it was too little too late.
As for the romantic relationship, I will say that the kisses were technically well done, but I didn't feel chemistry between them. They were too cold to each other for entirely too long. Bring in the revenge factor and that makes it even worse.
One more thing, since the writing didn't work for me, I found myself inordinately focused on the wardrobe. So many short, short skirts, which seemed odd since they were always on that giant stairway. People were always looking up at the people on the stairs or the people standing on the second floor - short skirts don't work in this instance. They put the FL in a number of strange outfits. I hated the boxy, oversized, mannish suits they had her wear, as well as the patterned sweaters, belts, multilayers she wore when she was inhabited by the ML. Lomon in a suit, however, can never be a bad thing. Then, the final thing we see is him walking toward her in the most ridiculous shirt/jacket I think I've ever seen.
Not that it was ALL bad -
1) Again, technically good kisses.
2) Shirtless Lomon in episode 8.
3) The team that worked in the basement was somewhat entertaining.
4) Lomon in a well-tailored suit.
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Breathes new life to a familiar trope. excellent acting, strong protagonists
STORY: it's a perfectly mix of a romcom, thriller/mystery, office drama and body swapping. our badass but sometimes morally grey heroine is killed but wakes up in the body of heart-of-gold entry level boy, who has complicates feelings for her. together, in alternating body formations, they try to find who at work would benefit from her dying and why are they switching bodies.ACTING: its strong suit! it's amazing how perfectly the two protagonsists act in their body AND in the other one's, you can immediately tell if it's the real Seun Ho or her in his body. the style, the mannerisms, the form of speech changes completely and it's fascinating to watch! plus Lomon is better where he's playing her.
THE ONE BAD THING: i can't believe i'm saying this in 2024, but there's homophobia. there's a gay man in a minor role who's demoted, contantly ridiculed for his sexuality and his style, is presented a an annoying caricature and is only accepted when they use him to turn profit for the branding company. disgusting. just because he's not getting attacked doesn't mean the show doesn't look down on him. do better, korea. hence my 9.5 instead of a perfect 10 rating
CONCLUSION: watch it for the pleasure of being surprised and amused.
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hmm I thought it will be more fun?
Went into this drama thinking it will be a fun casual drama but was shocked to find out there was a crime plot involved. This was actually interesting and it started out well. There was a lot of potential until coincidentally they made every suspicious person a suspect (you will understand this if u have reached this part).The portion on the body switches was interesting and I thought it will be the reason for character development in the leads. The female lead was a strong individual who was strong headed and fierce and did not really show compassion for others. However, the male lead was the complete opposite. Although the male lead has a sudden change in personality because of something, there was no change made to the female character....until the ML turned on her...
What I liked about the plot will be the marketing strategies and ideas they came up with to establish an unknown brand. It was a new field that we dont see very often in kdramas.
Overall, this will not be a show I will rewatch as the chemistry between the leads felt in the earlier episodes was all lost towards the end...
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A villain to hate and love
NOTE: there's no real spoiler in the sense that I'm not commenting on any specific scenes that give away plot surprises/twists, but the character of the FL is so different and surprising, that that in itself, feels like a spoiler to me.As of this writing, I've seen as many episodes as have been aired on viki, and eagerly await for more.
The thing is, I started and stopped in the middle of episode 2 because the FL's looks are jarring as is her character.
Then, for the lack of anything else that interested me, I picked it up again and started to "get" it.
So far, the FL, is really gonna be the one to hate, or love, or both, or neither. I know that sounds so contradictory, but I totally went through it all: not really caring for her in the beginning cuz I couldn't be bothered to invest any interest in her; then I really disliked her because her morals are so much in the gutter; and now, I totally love her extreme villainy, the kind you see all the time from ugly, mean, manipulative, sadistic men, and I mean ugly in the sense that they — and she — are so ugly to their core that hell is not punishment enough for the crimes of humanity they perpetrate. It's actually hard to explain but better to experience yourself.
This is the first time I've seen such a portrayal from a woman. Sure, there's lots of villainous women, but it's the usual backstabbing, scheming types of cliches. The FL here is so in your face, unapologetically bad, you start respecting her choices; well at least I do. Plus, she sorts of "humanizes" her villainy in her version of a playful, devil-may-care "playboy" type of character (just sooo like what guys do in dramas).
Now I don't know if I'm just hoping that deep down, she knows what she's doing is despicably bad, and that there's a grand plan behind her shenanigans, or that at some point she's going to be as glorious in her own special way to right the wrongs she's currently so ingloriously perpetrating.
The ML is not bad. He's the eye candy, but I like it that he doesn't lose his identity and his diametrically opposed views to the FL. In the first 3 eps that have aired so far, we get a hint of them battling it out and it's not in the senseless cliched way you might see in drama; it feels more authentic so looking forward to see what happens next.
In any case, so far, so good.
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Unique and fresh series
So far the show has been really good. Definitely recommend it to everyone,you will love it for sure. The Acting of all the cast is really good,the storyline is very interesting,it will keep you hooked till the end.Lomon and Kim Ji Eun's chemistry is off the charts.love their banter,its really funny.The soul switching element is really well done.It doesn't feel out of place at all.With every episode the show gets better and better.I wish the episodes were a little longer but I can't complain much.Vond je deze recentie nuttig?
