Branding in Seongsu-dong (2024)

Despite Na Eon's continued success in securing significant marketing deals, she finds herself bothered by an intern named Eun Ho. Despite being just an intern, Eun Ho consistently… read more

Eun Ho vehemently opposes animal cruelty, and it was this very conviction that led him to take a stand against his own company when he was just an intern during a recent incident.… read more

Eun Ho, oblivious to the gravity of the information he stumbled upon, feels compelled to share his discovery with Na Eon. However, her reaction is unexpectedly calm, contrasting with… read more

The Na Eon's XU Beauty event unfolds seamlessly, garnering a positive response from the public. Yet, what appeared to be another flawless project marks the onset of Na Eon's significant… read more

Na Eon wakes up in the hospital, trapped in Eun Ho’s body. To figure out exactly what happened, she continues living Eun Ho’s life and realizes that at Seongsu Agency, he has been… read more

Na Eon, who is in Eun Ho’s body, starts to organize Team Underdog to get to work. However, her efforts are stifled by Yoo Mi’s plans to keep Eun Ho in check, which deepens the… read more

Being trapped in Eun Ho’s body, Na Eon is trying hard to track down the person who tried to kill her. After hearing from Dong Beom, she suggested making big-size shoes for drag queens,… read more

In a TV interview, Yoo Mi claims that Na Eon simply took a fall and she didn’t commit suicide because of the company. Meanwhile, Na Eon wakes up from a coma. In order to switch the… read more

Eun Ho, who is trapped in Na Eon’s body, returns to Seongsu Agency and becomes the manager of Team Underdog. The team is given a project to work on while Eun Ho and Na Eon try to… read more

Team Underdog continues to work on the Girlish branding project and prepares to open a pop-up store. However, Team One of Seongsu Agency tries to get in the way and ruin the project.… read more

Yoo Mi goes to check out Na Eon’s pop-up store. She expected it to be shabby and a failure, but the store was a huge success, and Na Eon’s team even saved up a lot of budget. Feeling… read more

Eun Ho accepts the new project, and while doing so, Team Underdog also gets a chance to compete. Na Eon and her team go out for market research, and they run into Jenny. Meanwhile,… read more

Both Yoo Mi and Na Eon are working hard on the rebranding project. Inspired by Jenny, Na Eon comes up with an innovative idea. Meanwhile, Yoo Mi has a secret weapon for her project,… read more

Seongsu Agency and Segye Group are in the headlines of a scandalous situation because of Yoon Hyuk, the soju model of Yoo Mi’s rebranding project. Yoo Mi is done for, and Na Eon’s… read more

Eun Ho gets a mysterious message and he goes to the restaurant that is mentioned in the text. He sees Director Han there. All of a sudden, both Eun Ho and Na Eon have a serious headache,… read more

Na Eon becomes the manager of Team One for her successful rebranding of Segye Soju. She assigns new projects to the teams, and she takes the HQ Motors project which will lead her to… read more

Sun Ho and Na Eon switch souls whenever they hear a particular sound of a wind chime that gives them a headache. Meanwhile, Na Eon finds Eun Ho suspicious as she sees the messages… read more

It turns out that Eun Ho works for Director Han in order to know the truth about an incident that happened five years ago. Na Eon feels frustrated. She meets Eun Ho at Mangyeon Temple,… read more

Da Eun, Eun Ho’s girlfriend, had a talent for making candles. Five years ago, Na Eon and Eun Ho bumped into each other accidentally at Segye Group, and their materials for branding… read more

Yoo Mi overhears the conversation between Na Eon and Eun Ho. She finds out the secret that they went through a soul switch and wants to use this secret to bring down Na Eon. Meanwhile,… read more

Segye International and Seongsu Agency are up for a big match. Before the presentation, Eun Ho gives something to Na Eon, and Na Eon reveals that Director Han has stolen High Jet’s… read more

Na Eon holds a workshop, but Eun Ho refuses to join. Eun Ho can’t forgive himself for blaming Na Eon the whole time and he decides to resign. Meanwhile, Na Eon confesses to Eun Ho.… read more

The evidence of Jung Woo trying to kill Na Eon is now in Na Eon’s hands. She makes Jung Woo confess and it was Hee Jung who was behind everything. Meanwhile, Na Eon and her team… read more

At Hee Jung’s inauguration, Na Eon reveals the ultimate truth. Hee Jung and Jung Woo are arrested for their wrongdoings. Meanwhile, Na Eon becomes the new CEO of Seongsu Agency.… read more